Digital Marketing
Email Sequences: What Are They and How
Can You Use Them?
Have you ever filled out a form and been sent a series of emails in the days afterwards? Perhaps you downloaded a free piece of content and were sent 4 or 5 follow up emails trying to sell you a product or service? We call this an email sequence, and it is the foundation of any email marketing strategy. When used correctly, e-mail sequences can help generate leads and close sales regularly.
E-book
The 5 Step Social Media Strategy
Before you create any kind of content, you must determine who you are talking to. If you haven’t already, you will need to define your target audience. This is the group of people who are most likely to buy your products. Who are they and what motivates them? These are the people you need to craft your social strategy around.
Email Sequences: What Are They and How
Can You Use Them?
Have you ever filled out a form and been sent a series of emails in the days afterwards? Perhaps you downloaded a free piece of content and were sent 4 or 5 follow up emails trying to sell you a product or service? We call this an email sequence, and it is the foundation of any email marketing strategy. When used correctly, e-mail sequences can help generate leads and close sales regularly.
Testimonials: How To Get Them and What
To Do With Them
When you begin to map out a marketing strategy, you start by hitting all the main points. They include launching a website, creating content, having a social media presence, and creating a sales funnel. Each of those tactics are crucial for crafting your brand message and getting it out to your target audience. However, there is no marketing tool quite as unique and powerful as the customer testimonial.
Reinvesting Your Profits To Improve Your
Brand
In the early days of a new company, a few things are almost guaranteed. Money is tight, resources are scarce, and you aren’t able to do everything you want when it comes to marketing and branding. This is entirely understandable and to be expected for any business just starting out. Any early capital you have is earmarked for equipment, product materials, and other fundamental basics to help you launch.
3 Do's and 3 Don'ts For Social Media
Social Media plays a crucial role in any marketing or branding strategy. This is primarily due to consumers using these platforms as search engines when they research businesses. Before making a purchase, many customers will view a company's social media page and see what other customers have to say about their products and services.
How To Properly Vet A Freelancer
When you first set out to launch your own business, you are doing almost everything yourself. This includes marketing, design, website development, and anything else that needs to get done. The long term goal is to grow the company to the point where you can begin to hire full-time employees. However, there is that lengthy amount of time where you need someone to take these things off your plate, but you are not quite ready to hire someone full-time. This is where freelancers come into play.
A Beginners Guide To SEO
Since the dawn of the internet, the phrase SEO has been included in nearly every digital marketing strategy created. You cannot read anything about writing a website or writing content without those three little letters being sprinkled in. Entire marketing agencies have been designed to help brands with their SEO. However, as a new business owner who is doing almost everything on their own, this crucial acronym can become downright overwhelming.
What Makes An Effective Case Study?
All business owners understand the need for a content marketing strategy for engaging with their audience. Most people turn to blog posts as a way to present information and value to their customers. It makes sense considering they are easier to write and allow you to focus on a singular topic. In simple terms, you can write blog posts on a regular basis without issue.
5 Sites for DIY Graphic Design
It’s no secret that consumers enjoy pretty images, creative designs, and eye-catching sales materials. Presenting your story in the form of an image, infographic, or case study is not enough. Your design must be catchy, creative and match the branding found on your website and other pieces of content. In order to increase brand awareness and drive customer engagement, your materials must carry a professional look and feel to them.
5 Elements Of An Engaging Website
A brand website is one of the most essential, yet complicated components to any company’s sales and marketing strategy. It is essential because today’s consumer expects every brand to have their own website. This is especially true for a company that generates revenue by selling products on-line directly to customers. Your target audience has certain expectations when they land on your site, and you want to ensure that you have set yourself apart from your competitors.
Workshops
Digital Strategy
Digital Strategy with 360 Gateway Brands
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